GBK and LifeCell Partnered Up to Host a Luxurious Gifting Event, Celebrating the Nominees of the 2016 Academy Awards

Some of the celebrity guests included: Jamie Foxx, Anthony Anderson, Felicity Huffman, Tom Yellin (Nominated for Best Documentary "Cartel Land"), Tanya Mityushina (6 time Sports Illustrated swimsuit model), Elle Mclemore (Grease Live), Jamie Brewer (American Horror Story), Tom McCarthy (Winner - Best Original Screenplay "Spotlight"), and more.

GBK, the luxury lifestyle gift lounge and special events company, and LifeCell honored the 2016 OSCAR Nominees and Presenters with a luxury gift and style lounge on February 26th and 27th at The London West Hollywood. Guests were styled and treated to goodies from a wide variety of brands, and enjoyed a social media photobooth by Flashtag Photo and treats from the food and beverage brands.

LifeCell, the event's Title Sponsor, was certainly a highlight of the event. LifeCell, has become a celebrity-favorite of the GBK lounges and guests received their All-In-One Anti-Aging Treatment - a paraben, fragrance, and cruelty free product that acts as an under eye treatment, firming serum, dark spot corrector, antioxidant serum, wrinkle reduction treatment, sheer moisturizer and primer all in one product.

Presenting Sponsor, Alessi Institute, was also on site offering guests the opportunity to experience the world's first FDA-approved laser treatment for non-invasive lipolysis of the flanks and abdomen, valued at $1,500. SculpSure efficiently treats troublesome areas in 25 minutes, with results seen in as little as 6 weeks. No pain. No downtime. Amazing results.

Health and beauty sponsors never fail to help create a true luxury gift lounge and this year's sponsors included: Cocoa Brown Tan - gifting The Cocoa Brown by Marissa Carter self-tanning range; Dr. Liza of the[fix] chiropractic + massage - gifting the signature the|fix| tank or tee and pain relief aromatherapy balm and offering 5 minute neck and shoulder fixes; José Eber - hair tools featuring; The Love Institute - gifting massage candles and 2016 Academy Award commemorative gift certificates for any couples massage class series; Boxer Wachler Vision Institute - gifting 25% off of Lasik; and Brow Art 23, offering a $50 gift card and a selection of their cosmetics and tools, as well as Ooh La La Beauty - also gifting a gift card valued at $75.

Fashion was both fun and stylish. Sponsors included: American Hat Makers - gifting handmade leather hats made in California; elemoon - gifting their smart bracelet that changes color to match any outfit; Jewelinx - a unique, made in USA new launch jewelry organizer that allows you to organize your jewelry and accessories on a hanger with your outfit; DEIFIC - gifting GBK exclusive DEIFIC jewelry and accessories handcrafted by silver craftsman; Egard Watch Company - gifting unique luxury timepieces; Loulou LOLLIPOP - gifting a couture handcrafted silicone necklace and bracelet set; and Lula Mena - gifting a variety of their ethical fashion jewelry and handwoven textiles.

Some of the trend-setting electronics and unique products included: SWAGWAY - the original manufacturer of the "hands-free smart board"; Trtl - The Trtl Pillow is the next generation of Travel Pillow; CreoPop - The world's first 3D printing pen with cool ink; GuruNanda - an ultrasonic aromatherapy diffuser kit with essential oils; and San Diego Zoo Global - who gifted access to the San Diego Zoo or the San Diego Zoo Safari Park at a future date for a VIP tour + a gift bag of goodies related to the hundred year anniversary of the San Diego Zoo.

As always, the sweets and treats were a true hit. The lounge featured: Confetti Sweets - who was on site gifting and sampling totally awesome chocolate chunk cookies and coconut cookies; Baron Chocolatier - giving an array of their 100g slim bars, 50g bars and truffles; Be Tini Spirits - delicious premium prepared cocktails in 4 flavors: Cake, Lemon Drop, Appletini and Margarita; Linked Vineyards - an incredibly small family winery located in Sonoma Wine Country producing critically acclaimed Cabernet Sauvignon; Beekeeper Cellars - a high-end, boutique Zinfandel producer based out of Sonoma County; Simply Gum makers of premium, all natural, biodegradable, vegan chewing gum from six simple ingredients; FulHum "The greatest water on Earth" by EarthWater - a manufacturer of a high alkaline, mineral infused water; and Ike's Place - Award Winning Sandwiches for Meat Eaters, Vegetarians, Vegans, and Gluten Free Diets!

Finally, guests were treated to gift certificates for world-class mobile detailing by NoStreaks Detail, and three nights in a stunning Ocean View Suite with daily breakfast for two from Belmond La Samanna, St. Martin.

Participating charities included: Face Forward - a non-profit organization in Beverly Hills that provides pro bono reconstructive surgery and emotional support for victims of domestic violence, human trafficking and other cruel acts of crime. As well as Lambda Legal - a national organization committed to achieving full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and those with HIV through impact litigation, education and public policy work.

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GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company's Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to

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